A friend sent me this horrifying online ad. What is happening to that poor woman? Burger-inappropriate pain? Or pleasure? Or is she gazing overhead at an incoming phalanx of special-sauce laden pelicans?

Of course, this is a company known for letting ridiculous advertising stuff get through, so this is maybe par for the course?

You can see another in the series here and a funny rant about the complexity of their product naming system is at Naming a Chicken Sandwich in Thirteen Syllables or Fewer.

Turning a price into a symbol of good will…somehow seems very Chinese, with the small but crucial focus on symbolism. Other items were priced and decorated the same way. Selling it for $1.02 or $0.99 wouldn’t provide the same visual/communication opportunity.

In the Chinatown marketplace in Honolulu.