Posts tagged “advertorial”

Interview Request for “Leaders in Business Innovation”

This is a pretty hilarious scam. I know many of you have seen this, but I had to share. What is up with the FORTUNE brand? Such whores!

Dear Steve,
In current business conditions, most companies see a need for greater efficiency and effectiveness according to a study by Accenture Management Consulting, “The Innovator’s Advantage – using innovation and technology to improve business performance”.

As a producer for the Business and Technology Report on the “FORTUNE In-Flight Radio” Channel, I am personally extending an invitation for Portigal to be featured on our special in-flight radio broadcast of the “Leaders In Business Innovation” airing worldwide April 2007.

On this show, we will be interviewing corporate leaders of innovative businesses today and discussing topics surrounding: What tools, techniques and resources have helped in creating an innovative company? How has innovation delivered long-term value and competitive advantage to your organization? What systems are important for supporting innovation?

For helping us wrap-up the show and meet our invitational list deadline, we are offering our last two segments at a substantial discount- Instead of the normal rate card of $ 6,995, your discounted cost is only $2,995. This includes everything from scripting to production, placement of 3-minute interview on 2,880 flights to 700,000 thousand passengers, listing in Northwest World Traveler In-flight magazine, and rebroadcast rights for promotional uses.

We’d like to interview you for our show. The charge will be $2,995. Um, you want me to pay you? I guess that’d be an ad, then, wouldn’t it?

Getting it done. This is news?


The SF Chron devotes a fair amount of the front section and most of their Sunday Style section to stories and photo spreads about a new mall opening in San Francisco. Granted, it’s not the front page or anything, and we don’t expect hard news, but does it have to be such blatant content of commercial interest? It’s one thing when the local community papers write about small businesses, some quid pro quo for advertising dollars before, during, or after, but a big-city newspaper? Yuck.

Meanwhile, I only knew get ‘er done as the catch-phrase of Larry the Cable Guy, but I am noticing it now in stories about construction, like the above photo from the building of this new mall, or the re-opening of our local Devil’s Slide road. I guess it’s another example of cultural reverse engineering; presumably the working-class salt-of-the-earth lingo of construction works was where Larry picked up that particular phrase.


About Steve