Thanks to Lija Hogan for a fun conversation on Insights Unlocked. There’s a nice summary here, and you can find the interview embedded on that page, as well as Amazon, Spotify, and Apple. It’s also embedded below.

Looking to the future of UX research

As the field continues to grow, Steve envisions a future where research may drive business decisions even more directly. He posed an intriguing question about the potential for research-led companies, where user research forms the core of innovation strategies. While the idea is still a “fantasy” in many ways, it’s clear that research will continue to play a key role in shaping the products and services of the future.

Steve leaves us with a valuable reminder about the importance of intention in research: “We don’t always know what we don’t know… but if we create space for synthesis and exploration, we open the door to deeper insights and bigger breakthroughs.”