Silly AT&T ad


From the outer ad in a recent issue of The New Yorker.

The hang-tag reads:
I get 14 days,
336 hours,
20,160 minutes,
1,209,600 seconds of
time a year.
And I’m going to enjoy every one of them.

And, we see Jasmine, lying in a hammock, reading a book. No laptop in sight. But this is an ad for AT&T. What are they telling us? In teeny tiny type at the bottom, we see
Jasmine relies on the most complete and secure network from AT&T so she can have DSL high speed Internet access to find more unique and exciting places to relax and unwind.

So, what’s this an ad for? Using the Internet to find places to sit and relax? Or, in fact, using AT&T’s secure network (and it’s also a complete network) to access the Internet? In order to find places to relax and unwind?

It just doesn’t really cohere for me. It’s almost a good effort – showing the benefit of using a technology by showing what it enables. But the claim that somehow DSL (and not just DSL but the special kind of quality DSL that AT&T offers) has afforded her sitting in a hammock is just too disjointed, and not very credible.

How on earth would we ever be able to relax out in the wild if we didn’t have DSL?! Lame and confusing ad, I think.


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