Search is broken, yes?

For all the credit we give Yahoo and Google for fighting off Search Engine Optimization (SEO) how long has it been since looking up a hotel in either search engine worked? Years, I think. If you want to search for a hotel by name, you’re going to get dozens of hits that are from hotel reservation sites (often the same site under a variety of URLs) and have to look hard to find the actual Ramada page, or the actual Hyatt page. Sure, it varies by hotel, city, chain, etc. but for the most part, the promise of those search engines to bring you what you are looking for – in this particular category of highly consistent search – is totally broken


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