Company makes clothes for women who prefer masculine style

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For women who prefer minimalist men’s clothing styles over stereotypically feminine, frilly garb, the pickings are slim. Women’s clothing departments leave them cold. The men’s clothes they tend to buy rarely fit properly. Clothes shopping is often torture.
This barren sartorial landscape was brightened last week when Aisha Pew and Breonna Cole of Oakland launched Studded, a label billing itself as the first line of clothes made expressly for butch lesbians, studs, transgender men and bois — all au courant terms for people who lean masculine in their presentation or identity. The clothes look like what you might find in a men’s department, but the design slyly accounts for the fact that women are curvier than men.


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