I had a great chat with Zack Naylor about user research for the Aurelius podcast. We talked about

• Why you should be doing [more] user research
• How to convince your stakeholders that user research is important
• 3 approaches to building brilliant products and features (and which one is best)
• Convincing your stakeholders and leaders to do (more) user research
• What is a user research process to make sure you’re learning the right things
• The difference between research analysis and research synthesis

It’s posted here and embedded below