Conceptual Collision

Dissertation Bootcamp, San Diego, CA, July 2010

It’s a fine line between credible and ludicrous when you take concepts with different affordances and smush them together to make a new concept. It’s a fantastic idea generation activity, but let’s think carefully before moving forward (and let’s think about how to make these mashups believable and viable). What does “dissertation” connote? What does “bootcamp” evoke? Do they work together? OKAY, MAGGOT, DROP AND GIVE ME 20….BIBLIOGRAPHIC CITATIONS!


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