ChittahChattah Quickies

  • Gerry Gaffney interviews David Hill of ThinkPad [UXPod] – We try to get as much user feedback as possible, and we have many different ways we can gather that. For instance we have advisory councils, we have analysts and things of that nature comment on future plans. We meet with large customers and disclose to them future plans and get their feedback on our products. I use my blog, very effectively I believe, by occasionally posing questions, doing polls or even much more detailed web surveys. So really there's not one answer to how you get feedback from customers. But my belief is that there's no such thing as too much information. I love to meet with a customer, or observe people at an airport or in an airplane or in a classroom. You'd just be amazed what you can learn from field research or in a conversation with a guy next to you on an airplane. It's just remarkable. Sources really are so varied that it's difficult to put your fingers on [and say] this is the process we used to gather feedback.


About Steve