ChittahChattah Quickies

  • Breathed thinks comics will be left behind when newspapers go “fully digital.” Breathed said his readership was 60 million to 70 million people in 1985, when Peanuts had a readership of 200 million to 300 million and Calvin and Hobbes, 200 million people. “That will never happen on the Web. Your readership drops to a couple thousand people – maybe, if you’re lucky, 10,000.” The Web is a dedicated viewership, he explained, meaning a reader has to type in the name of a strip to go to it that day. “You are no longer a found delight,” he said. “You are a dedicated delight. And that’s what changes the readership.”
  • The notion is admirable but not quite enough here about what listening really means, how hard it is, and how different it is from what most organizations and people are doing already that perhaps feels like listening. Check out Phil McKinney on listening/div>


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