A false online identity used for purposes of deception, often to praise, defend or create the illusion of support for one’s self, allies or company.

A yahoo.com comment on a recent blog entry that tells us how smart Sloan is. But the originating site for the post revealed to be “sloanvalves.com.” Sigh. Today, at least, we DO know that you’re a dog. Very lame.

A rubber stamp that lets you answer the question “how you are feeling right now?” Squish the malleable stamp to change the facial expression to match your mood. Brilliant.

Buyers who have more ambiguous information about a product expect to be happier with their purchase than those who have more details.

Some funny, near-parodic Star Wars product concepts, never produced.