ChittahChattah Quickies

  • Many definitions but “When the cook tastes the soup, that’s formative; when the guests taste the soup, that’s summative.” is the best. Thanks to Jon for bringing this contrast to my attention.
  • Rob Walker hits on some of the themes from my column “Everybody’s Talkin’ At Me”: Of course we’re tired of listening to Mr. Advertiser. But when we get the chance to speak, it’s not going to be about brands. It’s going to be about us.
  • Aligns with “Everybody’s Talkin’ At Me” nicely: “We need to embrace more meaningful roles for advertising, other than the superficial informing, persuading, and reminding”


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