“Tiny UniBeads inside the straws dissolve and turn white milk into a healthy and delicious snack that everyone can enjoy.” Sounds horrible, but maybe perfect for kids. Healthy, I’m not so sure UniBeads are good for you. Thanks, CPT!

Whether this will usher in real change is up for grabs, but this is a powerful frame that has defined much of the TV experience forever; it no longer makes sense for the way we live our lives and NBC is breaking the frame.