Not what you’d expect (not sure what it is exactly, but not what you’d expect). SFW.

Great for introducing children to guns, freedom, and responsibility. Now you can print out your own copies. From Jews for the Preservation of Firearms Ownership, America’s Most Aggressive Defender of Firearms Ownership.

Looks like I’m late to the party on the bear. 2004! Ah well, it’s new to us.