Blondie started appearing in newspapers in 1930. This brand extension has been a long time coming! Big plans to franchise the restaurant; we shall see how big they can get.
It’s a landmark, but ongoing plans to redevelop it seem to get stalled and stalled – will this latest effort bear fruit?
They know their market because they are the market, and they are a subculture. How to grow without selling out, if selling out (going mainstream) means the death of the essence of the brand?
What brands do people talk about and how do they talk about them? Keller Fay will sell you the data, but what you do with this data is not so obvious; you can track word-of-mouth, but how do you create it?
The first one is misleading, but the rest are interesting examples of a basic human behavior – the formation of tribes – and an emergent human behavior – posing for photos.