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What planet is Interbrand living on? This recent column celebrates a customer-service experience with Amazon that is from the long-gone days – nothing like this happens in 2004. Back in 2000, absolutely. But this is ridiculous.

brandchannel story on “After filing a complaint with Amazon’s customer support department, a courteous response came within hours: ‘Thanks for writing to to bring this to our attention. Please accept our sincere apologies for the late delivery of the shipment. We do take full responsibility for any delays that result from errors made during shipping. In an effort to compensate you for this inconvenience, I’ve requested a partial refund of the shipping charges you paid for this package.”


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