When User Research Fails to Land
Let’s talk about what happens when user research fails to land. How do you deal with this? Video embedded below, or here.
Buy the second edition of Interviewing Users!
Let’s talk about what happens when user research fails to land. How do you deal with this? Video embedded below, or here.
Buy the second edition of Interviewing Users!
This episode of Dollars to Donuts features part 2 of my two-part conversation with Reggie Murphy of Zendesk. We talk about psychological safety at work, Reggie’s career journey, and online career resources for UX researchers.
That helps the team be better researchers when they feel like they have a space where, man, I don’t have to be perfect every time. I’m going to definitely strive really hard to do great work and try to be successful. But I have a leader who’s going to have my back if something goes wrong. It works. I want every people leader who’s listening to this to understand that. That you’re not going to get it right every time. But if you set the environment and the intention of being a leader who understands that people will make mistakes, but it’s not that you made the mistake. It’s, okay, how do you learn from it and not do it again? And how that we can set up parameters within the team to address that particular mistake if it was something like a research protocol or something. – Reggie Murphy
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Being in an in interview is a powerful opportunity to provoke deeper reflection – beyond but not limited to the ‘data’ – about what it is that you’re trying to understand and even change about the world.
Here’s a short excerpt from my recent appearance on the NN/g podcast.
This episode of Dollars to Donuts features part 1 of my two-part conversation with Reggie Murphy of Zendesk. We talk about aligning the work of the research team with stakeholder OKRs and empowering non-researchers to do user research.
The researcher would go into these meetings and say we’re going to do a “I Wish I Knew” exercise, where we start thinking about what we’re building for our customers, what are the questions outstanding that we still don’t have an answer to. We’d go through that exercise, and then we’d prioritize that list. I can’t tell you how valuable those exercises were and how our stakeholders looked at us and said, “Wow, I did not know that research could add this kind of value to our conversation,” because it really helped them see. You know, that question that we’ve been battling around in these meetings isn’t really the one that’s most important. It’s this one. And to see it all together was a revelation for some of our stakeholders. I can’t tell you how important that was. – Reggie Murphy
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Help other people find Dollars to Donuts by leaving a review on Apple Podcasts.
Can anyone interview users? Should anyone interview users? Here’s my short take on this classic question! In this video, I share my perspective. What do you think?
Interviewing Users, 2nd edition available here.
What are emerging areas for applying user research that you are excited about? In this video, I share a bit about what’s been interesting to me of late. What about you?
Interviewing Users, 2nd edition available here.
I’m looking forward to this Ask Me Anything session hosted by Rally, May 30 at 12 pm ET.
Register here.
In this episode of Dollars to Donuts I catch up with Leanne Waldal, five years after she first appeared on the podcast. She’s now a Principal in User Experience at ADP.
A couple of years ago, I realized I know things. We all know things, but sometimes we go through life thinking there’s always something more for us to know, or we don’t know as much as others. A couple of years ago I was like, oh, I know some stuff. I could share it. If I think of myself at 23, 24 years old, I had people who were my age now who were telling me things that I listened to and got advice from. I’m that person now. I can be the person who like gives people advice or says, I don’t actually know everything, but here’s some things I learned over the years that might help you. It makes me feel good to do that. It boosts my confidence. It helps me feel like I can actually do something that’s not just my craft or not just my job for a paycheck or not just this, but I actually have something to offer. And that’s a great feeling. – Leanne Waldal
Audio PlayerHelp other people find Dollars to Donuts by leaving a review on Apple Podcasts.
Thanks to Therese Fessenden having me on the NN/g UX Podcast (in support of launching the second edition of Interviewing Users).
Our 45-minute conversation is on YouTube (and embedded below), and Spotify (and embedded below).
Topics/outline
One of the things I do like about interviews is that it’s a method that changes the researcher — it changes their understanding of people, of the problem, of the opportunity and it does that in this experiential kind of immersive way. If I’m going to talk to a number of people over the course of a week, I’m going to be scratching my chin on the dog walk or thinking in the shower. It gives you a lot of experiential stuff to chew on. The conclusions that you take are not obvious, they’re not in the interview. For me it’s a very rewarding experience to be pushed into this sustained creative state as you’re thinking about the people that you met and how they talked and how they how they view their work and how they view their lives because it even if it doesn’t directly go there; It goes there indirectly. You start to understand something about other kinds of people so it’s really rich and rewarding which is nice on its own I guess but it’s a really powerful way to stimulate thinking about what it is that we’re trying to answer. I get a lot out of it with the data and I get a lot out of it with the experience.
For this episode of Dollars to Donuts I had a wonderful conversation with Celeste Ridlen, the Head of Research at Robinhood
This is a fundamental leadership-y thing where no two people are going to do that same leadership role the same way. You’re never going to do them the same way as somebody else. And that’s actually a really good thing because the situation may call for exactly what you can offer. But because of that, if you’re looking to other people to decide whether or not you’re going to be suited to doing that role, it’s kind of like thinking about whether or not you should be a writer based on whether or not you can write exactly like Mary Shelley. – Celeste Ridlen
Audio PlayerHelp other people find Dollars to Donuts by leaving a review on Apple Podcasts.