It’s been widely reported that Best Buy has created personas for their most profitable customers and taken steps to focus their efforts on attracting and keeping those customers and indeed rejecting other customers. Perhaps an effective strategy, but questionable PR.

Dell goes on the attack today, with a full-page ad that reads, in part

At Dell We Love All Customers. Even the Ones Best Buy Doesn’t.

On November 8, The Wall Street Journal reported that Best Buy is planning to shun up to 20% of its current customer base.

You read that correctly. Shun. As in actively resist. They’ve reportedly decided that as many as 100 million of its 500 million store visits each year are “undesirable.” To quote a Best Buy exectutive as reported in the article: “They can wreak enormous economic havoc.” Well, we would like to officially welcome each and everyone on of those customers to Dell. All of you. Come to Dell.com right now and we’ll give you…[etc.]