Raging Cow blogging hype


Dr Pepper hopes to develop a blogging network to hype Raging Cow and be part of the in the know crowd, says its brand-marketing honcho Andrew Springate. Those spreading the news via their blogs won’t disclose their flackitude, says Springate, because officially they’re not paid Dr Pepper employees; they only get promo items like hats and T shirts. “We’re independent and can advertise Raging Cow the way we want,” says Nicole, 18, a Louisiana high-school senior with a popular blog.


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