From today’s NYT:
To promote its new gold-colored dollar coin, which features Sacagawea, an American Indian woman, the United States Mint called on corporate America for help. It distributed the coins in Wal-Mart stores, spread them in Cheerios cereal boxes from General Mills and even persuaded IHOP to rename its “Silver Dollar Pancakes” as “Golden Dollar Pancakes.” But the marketing campaign, which began two years ago, has failed to persuade the public to use the coin widely, according to a report released last week by the General Accounting Office. The G.A.O. recommended that the promotion stop, and that is just as well, since the mint has already ceased production.


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