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steve@portigal.com

The New Brand of Story

April 14th, 2004

The New Brand of Story is a concise summary of a FreshMeat piece I did a few months ago. Neat to see the stories being retold!

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All This ChittahChattah is the Portigal blog, bringing you observations of daily life, disdainful snark over bad design, updates on my activities, and info about user research since 2001.

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War Stories
Reading Ahead
The Omni Project

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My consulting projects range from weekly coaching to intensive multi-month engagements. Let’s explore how to work together!

steve@portigal.com
1 415 385 4171

Portigal Consulting LLC

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Interviewing Users: How to Uncover Compelling Insights (2nd edition)

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42. Celeste Ridlen of Robinhood

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