The perils of prestige

LA Times story by Dan Neil (reg’n req’d?) about the ridiculous goings-on around luxury brands in the automotive industry.

I would argue that we now live in a post-luxury culture. Particularly in the automobile market, the code that consumers have long relied on to convey meaning about a high-end product and the person who buys it – the nameplate, the brand name, the designer label – is no longer operative.


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