It was a real treat to speak with Matt Valle for the Rock n’ Roll Research Podcast.

Steve Portigal of Portigal Consulting has been doing User Research since the days our software all came in a box. He has written a seminal book on the topic, “Interviewing Users: How to Uncover Compelling Insights,” recently released in a 2nd edition available through Rosenfeld Media.

Steve shares his journey from the nascent years of user research through today and his take on where user research is headed. We discuss his book and how studying creative writing has informed his approach. Steve also tells the story of building a community of Rolling Stones enthusiasts – pre-World Wide Web! – that is still alive and kicking (just like Keith Richards).

You can find our 35-minute conversation on the YouTube and embedded below.

Bonus: the shirt I’m wearing is available here