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CRM brulee

As diners, an online reservation service like OpenTable has obvious conveniences. But as the NYT explains, “The other end, however, is where the service has real benefit.”

The reservations that pop up on the restaurants’ computer screens, especially those made by regulars, are accompanied by an important tidbit or two.

Doug Washington, a co-owner of Town Hall, said the notes were not just helpful, they are occasionally indispensable. Next to the name of one regular, who has a habit of bringing in women he is not married to, is an instruction to make sure the man’s wife has not booked a separate table for the same day.

Another frequent guest asks the restaurant to send over dessert compliments of the chef but to put the charge on the guest’s bill. Of another, who takes many of his first dates to Town Hall, the instructions read, “Do not treat like a regular!”

Cool to think about the other interfaces into a system and the other tasks being supported.


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