This is creepy

Netflix typically sends about 13 movies per month to Villanueva’s home in Warren, Michigan — down from the 18 to 22 DVDs he once received before the company’s automated system identified him as a heavy renter and began delaying his shipments to protect its profits.

The same Netflix formula also shoves Villanueva to the back of the line for the most-wanted DVDs, so the service can send those popular flicks to new subscribers and infrequent renters.

The little-known practice, called ‘throttling’ by critics, means Netflix customers who pay the same price for the same service are often treated differently, depending on their rental patterns.