Posts tagged “cross-promotion”

Step Across the Border

I didn’t mind when Facebook invaded my privacy (just kidding, Mark Z), but now they’ve got my turkey sandwich!

7-Eleven has rebranded much of their packaged ready-to-eat food with the FarmVille game logo. (To be accurate, FarmVille is actually a product of Zynga, a game company, and not Facebook. But I’ve only ever come in contact with the game via Facebook, so that’s the association I make.)

The experience of seeing the FarmVille branding in meatspace (no pun intended) rather than on a screen was an odd one, as though something had jumped a border in my life and was inhabiting new territory.

In slightly tangential news, here’s another odd cross-promotion I saw recently:

Free bananas with your purchase of Nilla Wafers. No idea what this one’s about, unless it stems back to 2007 – the year in which Nabisco sponsored a banana pudding pie-eating contest at theme parks around the country….


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