Posts tagged “chevron”

Anthropomorphic Gearhead Gnarlyness

You’ve probably seen the extensive promotion for the new Pixar film, Cars.
Maybe you even thought they looked a little familiar?


Apparently, Chevron thought so as well. Here’s an ad from the entertainment section of today’s paper.

It’s pretty clever, I had to look carefully to see if it was a tie-in but it’s not. It’s a pretty bold move by Chevron to assert their identity and poke at Pixar, but also pretty smart.

Written in small text along the bottom left is meta-comment pointing out that this is a cool ad, and that you could cut it out and hang it on your wall. With the obligatory scissors-and-dotted-lines icon to show you how to cut it out.


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