Even “good” surveys suck

They suck for us, the people who respond to them. Who wants to participate in something like this? (recorded after my conversation with a United rep to resolve the ticket cancellation I blogged the other day)

It’s not unusual at the conclusion of conversational bit of research (something interactive, interpersonal, and listening) for the person being interviewed to thank the person running the interview…at first you might think “you’re thanking ME? But I got great info from you…” but the fact is that an interview done well is a pleasure to participate in.

These surveys aren’t really interested in you; they’ve already forced you to think and respond in a completely unnatural and awkward fashion.

Sure, surveys do have their place and I’m being pejorative here only to highlight the bad user experience being created by this sort of research.


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