Bringing the reframe to cookies

It’s time for a cookie post, isn’t it? Grab yourself one or two and settle in.

This video is brilliant. It takes the familiar trope of the manufacturing-process video, plays it backwards, and then constructs an overarching narrative that makes sense of what we’re seeing.

How It's Unmade - Oreo Cookies

The Oblique Strategies offer a set of provocations that can help with a creative or problem-solving block. This video shows an effective use of one of them: reverse.


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