Vending Machine Industry Aims at Obesity

The vending machine trade association is launching an anti-obesity campaign to encourage healthful food choices, hoping to fend off efforts to remove machines from schools and improve the industry’s image as concerns grow about the fattening of America.

The program, ‘Balanced for Life,’ is being unveiled Thursday at an event featuring pro football Hall of Famer Lynn Swann.

The effort by the National Automatic Merchandising Association includes a color-coded rating system for food sold in vending machines, indicating healthful choices and those that should be eaten in moderation.

Doesn’t this seem like something out of the Simpsons? A vending machine that refuses to vend something because you’re too fat?


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