British Plain English Campaign cited Marks and Spencer for the label “now with roast chicken” on a roast chicken salad. ‘So what was in it before?’ asked the campaign.

SMEG was criticized for a dishwasher manual which contained the instruction: “By pressing the relative button of desired program (see table) it will lid up the relative pilot light to confirm that the operation did ocon the DISPLAY (9) will appear a program duration forecasting.”