Same great Jacks taste

New promotion from Kellogs. They’ve added blue carrot shapes to Apple Jacks. The box says “Same great Jacks taste! No apple taste! No carrot taste!”

I don’t really understand. First, don’t Apple Jacks taste like apple? The box also says that the cereal is made with apple and cinnamon. Second, if you have to explain that it doesn’t taste like carrot, don’t you have a product problem? I realize they are going after a very young market (check out the fake blog on that link above), but I guess I just don’t understand.


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