Interviewing Users: How to Uncover Compelling Insights

Released in 2013, Interviewing Users has quickly become a classic, recommended for anyone who should be talking to users. Researchers, designers, managers and leaders all benefit from interviewing techniques and tools that enable you to conduct informative interviews with anyone. You’ll move from simply gathering data to uncovering powerful insights about people.


  1. The Importance of Interviewing in Design
  2. A Framework for Interviewing (excerpt)
  3. Getting Ready to Conduct Your Interviews (excerpt)
  4. More Than Just Asking Questions
  5. Key Stages of the Interview
  6. How to Ask Questions
  7. Documenting the Interview
  8. Optimizing the Interview
  9. Making an Impact with Your Research



Praise for the Book

“Steve knocks one out of the ballpark with the detail and insights he’s captured in this fabulous book. This is one of those books you’ll go back to, again and again.”

Jared Spool, Principal at User Interface Engineering

“Steve Portigal’s fast-paced, ultra-readable primer provides a common-sense approach to interviewing users that’s as inspiring as it is instructive.”

Allan Chochinov, Editor in Chief, Core77

A must-read for both novice and experienced interviewers.

Elizabeth F. Churchill, Director of Human Computer Interaction, eBay Research Labs

Steve’s book is based on his extensive expertise with qualitative ethnography, and is a must-read for students of design research.

Jon Kolko VP, Design, MyEdu & Director, Austin Center for Design