Posts tagged “motherhood”

ChittahChattah Quickies

  • [from Dan_Soltzberg] Fifty Ugliest Cars of the Past 50 Years: A Half-Century of Automotive Eyesores [BusinessWeek] – [Interesting to look at design from a "greatest misses" rather than a greatest hits point of view. Can't say though that I agree with all of the selections for ugliest car – I do have love in my heart for the AMC Gremlin]
  • [from steve_portigal] Pampers offers Rowley-designed diapers [The Associated Press] – [Interesting to hear a story about this trend on NPR's marketplace, suggesting that this was designed to appeal specifically to the mothers. Obviously since the chooser isn't the user here, that's nothing new in itself, but these brands are making explicit the idea of the product design being a reflection of the mom instead of a projection by the mom – here's who I am instead of here's who my kid is] Popular designer Cynthia Rowley has designed 11 styles of Pampers, including pastels, stripes, madras and ruffles. P&G says they'll be offered in Target Corp. stores beginning in mid-July. Jodi Allen, a P&G baby care vice president, says in a statement Wednesday that diaper performance comes first, but parents consider the look important, too. Pampers is the No. 1 worldwide brand in sales for the Cincinnati-based consumer products maker. Dallas-based competitor Kimberly-Clark Corp. last month launched U.S. sales of Huggies Jeans Diapers, giving babies' bottoms a denim style for the summer.

Mom’s Quality Correspondents at McDonald’s

Last year McDonald’s set up a panel of high-profile over-achieving moms. Their latest version appears to be drawing from the ranks of the everyday customer.

In a bid to convince health-conscious moms that its food is nutritious, McDonald’s says it will bring the group of mothers fully inside the company. The moms will visit restaurants, processing plants, orchards and test kitchens.

Beginning June 20, the moms will keep an online journal for roughly three months about what they see – and how they feel about it. The journal will be posted on the McDonald’s website and, the company hopes, read by other moms. McDonald’s insists it will have no input on what the women write.

McDonald’s dubbed the program Mom’s Quality Correspondents. The moms were picked from 4,000 applicants by Arc Worldwide, a promotions specialist.

They aren’t being paid, though McDonald’s pays for their travel. They got laptop computers for the program that they will be allowed to keep.

The women will be journaling – not blogging – says Starmann, meaning consumer responses to their comments will not be posted on the site. But the six mothers are free to respond to consumers or to post comments on other blogs, she says. They also will appear in videos at www.mcdonaldsmom.com.

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