Posts tagged “contextual research”

Reading Ahead: The Interview Guide

Reading ahead logo with space above

Before we go out in the field we write an interview guide (or field guide), a list of all the topics we want to cover.

Interview guides end up being very linear and structured, but the interactions we have in the field are looser and more conversational. We’ll let the way we pose our questions flow much more from what the person we’re interviewing is saying than from the sequence and phrasings of the interview guide.

Even though we know this will happen, we’ve still been working hard to hash out our questions ahead of time–even the basic ones. It’s like John McLaughlin said about jazz improvisation: you have to learn all the chords so that you can forget about them.

The interview guide is also something for everyone (including our clients) to look at, to make sure we’re all on the same page as we head into fieldwork.

Our interview guide for Reading Ahead is here.

Breathe their air

algebraist

In Iain M. Banks’ “The Algebraist”, the protagonist Fassin Taak is a “Slow Seer” who spends years embedded alien cultures (including the complex Dwellers), engaging in conversation and seeking insight, in an activity referred to as “delving.” Because he favors traveling to these other planets in person, he is challenged by the establishment who prefer more efficient methods [boldface emphasis mine].

“Have you tried remote delving recently?”
“Not for a long time,” Fassin admitted.
“it’s changed,” Pagges said, nodding. “It’s much more lifelike, if you know what I mean; more convincing.” Paggs smiled. “There have been a lot of improvements over the past couple of centuries.”

Ganscerel patted his arm again. “Just try it, will you, Fassin? Will you do that for me?”
Fassin didn’t want to say yes immediately. This is all beside the point, he thought. Even if I didn’t know there was a potential thread to Third Fury, the argument that matters is that the Dwellers we need to talk to just won’t take us seriously if we turn up in remotes. It’s about respect, about us taking risks, sharing their world with them, really being there.

In Seventeen ways to not suck at research, number 9 was Breathe their air, my response to the increasing desire for remote ethnographic-like methods. I think the insight and empathy that is gained from getting out of our own environment is essential, and as Banks points out, showing up on someone else’s planet is a a very effective way to start building rapport.

(Ironic detail given my choice of metaphor: Dwellers reside in/on gaseous planets, so Fassin actually visits them encased in a pressurized vehicle, and never literally breathes their air).

Also see Great interviewing means feeling the subtext

Words

A writer is a person for whom writing is more difficult than it is for other people.
Thomas Mann

writing-artifacts-processed-4.jpg

Poet Kenneth Goldsmith calls himself an “uncreative writer,” and his works include: everything he said for a week; every move his body made during a thirteen-hour period; a year of transcribed weather reports, and the September 10, 2001 issue of The New York Times, transcribed.

My first reaction to Goldsmith’s work was that it seemed like a good piece of conceptual art scamming, but then I heard him read one of his transcribed weather reports on the radio.

Before he read the piece, Goldsmith explained that the process of transcribing these artifacts creates an experience for him of the poetry in everyday language use. And it was true-as Goldsmith read the weather report, in a fairly rapid, uncadenced style, I was struck by how vividly evocative the place names, the verbs of wind and temperature, the homey advice to “stay indoors” all were.

I think what Goldsmith is doing is a word-focused parallel to what we do in contextual research practice: we carefully observe and document the everyday, as much as possible suspending our own preconceptions of what is and is not significant, in order to see in new ways.

When I was younger, I effortlessly seemed to think in a more lyrical and poetic way than I do now. My hypothesis has been that this change is a result of being more involved with “putting my hands on things” than I was in my 20s. My creative energy now goes much more towards describing and solving problems-juxtaposing complex alternatives, articulating ideas that have the potential for real impact-and there’s just not the same kind of energy available for playing with language.

I’m happy with the direction my way of thinking has evolved, but at the same time, I feel a certain sense of loss for that earlier version of myself, and the ease with which I used to make words do tricks.

Hearing Goldsmith reminded me that I needn’t draw a hard line between between playing with language and solving problems, between the lyrical and the practical-that it’s all out there, evocative and full of potential.

User-Centered Government


Student Protest, Bonny Doon, CA 1987

Today is the 5th anniversary of the current US military involvement in Iraq. I heard Army Major General Mark Hertling speaking on NPR this week about helping members of Iraq’s central government figure out what people in the different provinces really want and need.

“We call it reverse helicopter governance – bringing the ministers to the provinces.”

This starts to sound a lot like the kinds of contextual research we use to inform product design. Going out and talking with users in their own environments. Seeing what people’s needs really are, rather than making assumptions.

There’s been a thorny debate in the Anthropology community about doing anthropological work in military contexts, but this is a different type of situation. Hertling is talking about facilitating Iraqi ministers to do contextual research on the people they are charged with serving as government officials.

What would it look like to take a further step, and take a design approach to creating a “user-centered government?”

One important aspect of design is a spirit of playfulness-in the sense of “serious play.” A spirit of willingness to reassess the meaning of a problem and the range of possible solutions. To prototype rapidly and try multiple approaches.

Michael Schrage, the author of Serious Play states that

“…the real value of a model or simulation may stem less from its ability to test a hypothesis than from its power to generate useful surprise.”

Ideation and design processes have been used to solve some pretty complex problems. Steve wrote last year about introducing empathy and user-centered design into government. Participatory processes and contextual inquiry have become much more prevalent in development work.

What could be done to bring more of the spirit of serious play to bear on the ways that problems like civil and international conflicts are framed and addressed?

Design Research: A Conversation with Steve Portigal

Over at Functioning Form I’m in conversation with LukeW.

To help me work through some recent thoughts I’ve had about Design Research, I asked Steve Portigal -founder of Portigal Consulting and all around bright guy- to talk about context within digital products and the connection between ethnographic research and design. Part one.

Part two will be here (although where “here” is remains in slight flux as this blog is soon to move to portigal.com but is not yet ready. We’ll announce the move when it happens and we’ll make sure you find part two of the conversation!

Series

About Steve