These interviews are well worth the time for anyone interested in: (a) the craft of UX or design research, (b) the growth and development of research groups or professions within an organization, and (c) the culture of research within an organization. As a master ethnographic interviewer, Steve Portigal lets his interviewees steer the conversation into the most fruitful and engaging areas for them to talk about. The result is a fascinating tour through quite diverse organizations and ways of organizing research.